Hey Marketers, is email dead?

Hello my fellow marketeers, This is an open letter to say, whether we like it or not, email is not dead. Not even close. According to a 2014 Email Statistics report, each employee sends and receives on average 121 emails a day, and this is expected to grow to 140 emails a day by 2018. […]

How to Let Users Decide the Content in Their Email Signatures

In many cases, an email signature that is appropriate for one employee might not be for another. A CEO may want to link to his or her Twitter, Facebook, LinkedIn, and YouTube accounts because those accounts would be tied to the company’s brand identity itself, but nobody wants someone’s cat-dominated Instagram connected to that same brand in an email […]