Why Choose Xink? Part Two: Centralized Control

With Xink, our goal is to provide you with a platform that makes the creation, distribution, and management of customized, branded email signatures not only feasible, but downright easy. Your email signature represents valuable marketing real estate, and leveraging this marketing space can help you promote a wide range of business interests among a captive […]

Why Choose Xink? Part One: Our Cloud Services

You have options when it comes to email signature management. This raises an inevitable question: why choose Xink? The truth of the matter is that there are many reasons to choose Xink. In this series of blog articles, we will be discussing the numerous features, benefits, and advantages that Xink offers the corporate consumer. Whether […]

What is Signature Marketing? Part Three: Getting Practical

In the first two installments of our three-part series on signature marketing, we discussed email signatures branding, as well as how analytics and data can help improve your signature marketing campaigns. These two articles laid the ground work to help you better understand how email signature marketing can benefit your business. In Part Three, we’re […]

What Might Our Politicians’ Email Signatures Look Like?

You can tell a lot about a person by how they represent themselves in public. Social media posts, the way they dress, how outspoken they are, and of particular interest to us, what they include in their email signature – all can be telling indicators of a person’s personality and beliefs. Which got us thinking: […]

What is Signature Marketing? Part Two: Analytics and Data!

In the first installment of our three-part series on signature marketing, we went over the basics. What is signature marketing? How can it help your business generate leads and increase revenue? Why is it important to have consistency across your organization’s email signatures? What are key strategies for getting the most out of signature marketing? […]

Moving from Xink Brand to Xink Campaign – What Are the Benefits?

Find the Email Signature Software Right for Your Business When it comes to email signature software, it can be difficult to decide what features and functionalities are required to meet the needs of your organization. And that is because for many marketing departments and business owners, purchasing email signature software is often a one-time occurrence; […]

What is Signature Marketing? Part One: The Basics!

What is email signature marketing? It’s actually a rather simple concept but one that many people (understandably) mistake for email marketing. The two are not the same, however. Let’s look at the differences before we dive into why your company should be leveraging email signature marketing in its advertising and marketing initiatives. Email Marketing is… […]