Untapped Marketing Channel Hiding in Plain Sight; Email Signatures!

Earlier this year, the team over at Gleanster Research published a very eye-opening report regarding email communications and email marketing, titled “Unlocking the Hidden Potential in Employee Email Communications“.

They took the words right out of my mouth.

The report encourages companies to leverage their employee email signatures for brand consistency and driving revenue through signature based campaigns.
My key takeaways from this report:

Gleanster estimates that an average of 50% – 60% of inbound email requests  from customers are unknown to the organization. By engaging email media, brand communications can be systematically inserted into employee email for hyper-targeted branding, promotion, and customer service experiences

So how does this compare to your company’s email marketing? Let us know in the comments, we’ll update the post with our favorite comments!

You can find the report in its entirety here.