2010 really was a great year in the history of email clients! The long-awaited upgrade to Exchange Server arrived which was then called Exchange Server 2010. It was complemented by a great Office release: Office 2010 which included Outlook 2010. This is probably one of the most used email clients ever and is still used around the world.
Social Links in Email Signature Design
From an email signature perspective, Outlook 2010 was a good upgrade to Outlook 2007 but it did not contain many new features. The handling of embedded images was, however, much better and most often didn’t cause many problems as it did with Outlook 2007 and even with Outlook 2003. The email signature editor was still as bad as it had always been, hence not allowing anyone to create a signature that looked good. For this purpose, it was necessary to use a third party solution like Xink!
This year, many companies started to add social media links to signatures. It had been used for some years but with Outlook 2010 and the improvement of image handling, this became more and more frequent. It helped shape the signature design that we see today.
From “Program” to “App”
With Exchange 2010 came a major upgrade of the web-based email client “OWA, Outlook Web Access”. Apple Store had been live for 2 years and the world was now beginning to adopt the term ‘app’ rather than a ‘program’. But OWA was still the abbreviation for “Outlook Web Access” and not “Outlook Web App” which came later.
So in this new decade, we switched to call an email client an ‘email app’. ‘App’ was really just an abbreviation to ‘application’ which is a very technical term.
Much Improved with OWA
The OWA 2010 app was a quantum leap forward in improvement and it was actually possible to use OWA on a daily basis.
OWA 2010 came in Light mode and Premium mode. Light mode was automatically used when the user accessed OWA from a non-Microsoft browser… and on top of that, it did not support html based signatures in Light mode. The Light mode was terrible and one can only speculate about why Microsoft wanted to release such a poor and terrible OWA version.
This is how OWA 2010 looked:
Bonus info: Instagram was launched this year.
Extra bonus info: Xink released our first cloud-based email signature solution in BETA:-)