In 2014, Office 365 and G Suite seriously started to gain traction in the email world. At the same time, companies started to realize that moving the old email setups to the cloud was both the future and more secure than the data centers established by themselves.
Microsoft launched Outlook:mac 2014 and thereby the newest modern UI to Mac users. Email signature capabilities in this release were heavily improved; not so much the actual management but more the daily handling in emails. It was actually quite usable for an everyday email setup in a company. And luckily, it was not constantly destroying signatures sent by other email clients!
The use of OWA increased as the capabilities with HTML5 allowed a very smooth and close-to-desktop user experience when working in the browser. In many ways, it was difficult to tell the difference UI-wise between the OWA and Outlook app.
In 2014, Xink released a true integration to Office 365 OWA. This enabled the signatures that were controlled and managed in Xink to be visible in OWA 365 as the email was being composed. This feature is still very popular and gives users a desktop-experience when using OWA.
The newly released OWA for iPhone was getting very popular as well. In fact, it was the only email app for iPhone that would allow a true integration to Office 365 with the purpose of utilizing the email signatures stored for the users.
OWA for iPhone was a great app. However, it was difficult to get users to install it as there was already the built-in email app for iPhone. The OWA app for iPhone saw its last days in 2018 where support by Microsoft stopped and was replaced by Outlook for iPhone. Ironically enough, this did not contain a similar proper email signature capability as the OWA app. So this was one step forward and one step back.
Bonus info: The Snowden leak talks about data privacy began in 2014. An important event that partly led to the GDPR law in 2018.
Care to read more about email history? The Xink Advent Calendar starts in 1994 and takes a look at every year until today.