I caught up with one of our customers at the Canadian Red Cross today. He walked me through how his organization is running campaigns through the Red Cross staff throughout Canada.
That surprised me at first…really, the Red Cross runs campaigns? Non profit marketing? But why not? Just because charity organizations don’t “sell” anything, they still need to promote their cause.
They still need to promote their funding drives. They still need to promote specific ongoing relief efforts. What also surprised me is just how sophisticated is their use of campaigns within their staff email signatures.
When they first approached us four years ago, their need was purely for brand consistency. They basically needed to have all staff conform to the signature template, the logo and format, and for some core staff the disclaimer blurb. But soon, the marketing department started to ask for running campaigns. And once that cat was let out the bag, the use-case blossomed.
— Xink(eMailSignature) (@eMailSignature) April 21, 2014
Here are some examples how non-profit organizations can leverage staff and volunteer email signatures for campaigns:
And the list goes on and on.
Is your organization involved with non profit marketing, or a creative agency that supports non profit organizations with services? Use the comments below to let us know how you’ve you been successful in non profit marketing.