Whether you’re a CEO tired of seeing your brand identity destroyed by non-compliant, broken or even ugly email signature blocks, or a marketer looking for a new strategic marketing channel to drive new quality traffic, conversions and revenue, or an IT director seeking a way to provide a centralized email signature template repository, Xink gives you the access, usability and control you need to bring compliance and campaigning to your email signatures to ensure email signatures are a part of your corporate branding.
Kyle, a new employee, was accidentally sending emails to clients with the signature “1987 Beer Pong Champion”. When he noticed his mistake, he was embarrassed and feared clients wouldn’t take him seriously. To make up for it, he decided to attempt to create a custom signature on his own to ensure his own email signature brand consistency. Unfortunately, it never aligned quite right, and the image he used turned up as an attachment. He ended up simply signing his name and missing an opportunity to make an impact on corporate branding.
Xink eliminates inconsistencies in corporate branding by creating an easy way for the marketing team to regulate employee signatures across the entire company. With Xink, you can ensure a sleek email signature design that conforms to your brand identity, managing it across the company.
Paula, the director of demand generation, is working really hard on A/B testing her latest mass email campaign. She managed to squeeze out all the conversions she can by fine tuning email subjects, calls to action, and the length of the email body. Without Xink Campaign, she would be missing out on another massive marketing channel for promoting her company's newest offering. She and all her fellow employees send out thousands upon thousands of emails on a daily basis that she could use to build awareness for her campaign all in the email footer.
With Xink, you can easily highlight your new content marketing assets and extend the life of older content, by adding them as campaigns within Xink. Xink Campaign allows you (and Paula) to easily create targeted calls to action around your content, making sure your new assets get the traffic they deserve, while creating long-tail lead generation sources from older pieces of content. Promote your blog, earned media or industry survey with ease, and track the performance of those calls to action.
Jessica creates great, actionable content, but she was struggling to get her marketing content - blog posts, info-graphics, podcasts and latest earned media - in front of customers and prospects. Her team just made a new how-to video and it was awesome, but it wasn't getting the views needed to get the word out about a new killer feature.
With Xink, you can easily highlight your new content marketing assets and extend the life of older content, by adding them as campaigns within Xink. Xink Campaign allows you to easily create targeted calls to action around your content, making sure your new assets get the traffic they deserve, while creating long-tail lead generation sources from older pieces of content. Promote your blog, earned media or industry survey with ease, and track the performance of those calls to action. And make sure that your customers are reminded of that new awesome feature with every email you send!
Farrah, a global events manager, is responsible for coordinating over 100 events a year across three continents and four sales organizations. Part of her responsibility is driving attendance to these events. Farrah uses Xink to easily embed banners in the sales team’s email signatures which promote their local events.
Xink provides Farrah with an automated mechanism for managing event-specific email signatures templates. Using Xink, she can easily identify which sales reps are going to which events by region and set specific assignment rules, so each rep gets a promotional banner automatically added to their signature that is relevant for where they are and what they sell. She’s able to set a schedule which looks forward six months, with these specific campaigns expiring when the events are completed - automatically. The lead generation by this event promotion is easily measurable in the company's sales funnel.
Justin, an administrative assistant, needs to find a solution that will consistently enforce the placement of the corporate compliance statement that needs to go out with each and every email. He wants a way to initiate email signature brand management. He's not sure he can find a solution that can do this while still allowing marketing to take advantage of the email footer for a new marketing channel. He doesn't want any more systems or servers to manage.
Xink provides all the tools marketers want - easy email signature templates and email signature campaign creation, granular control over email signature assignments and analytics - while satisfying the operational requirements of IT, by being completely cloud-based with little-to-no IT overhead required. Xink allows marketers to create great looking email signature designs and strategic marketing campaigns for the entire company, while making sure corporate compliance remains in the email footer. It eases the burden of IT by taking the server and software out of the equation, allowing marketers or admins to take charge of this important, but easy task.