To properly leverage email signatures for marketing purposes, it is important that you approach the process with specific goals in mind. Ask yourself: What is it that you want to promote or advertise? Once you have determined your strategy, Xink is there to help. With a number of email marketing campaign services rolled into our platform – including design, management, and implementation of email signature campaigns – Xink makes the actual process quick and easy.
Starting out, many of our clients utilize Xink to first get down the basics: ensuring branding consistency across departments and throughout their organization. Too many companies fail to enforce even the most basic of branding standards. Logos may be missing from the email signature, vital contact information is incorrect or left off, or there is no email signature at all. Xink allows you to make every single email signature within your organization identical. Remember, branding is nothing without consistency.
Once you have accomplished your goal of distributing uniform email signatures, it’s time to leverage your email signature block for marketing purposes. After all, an email signature is invaluable real estate that is seen by hundreds, sometimes thousands of people every single day. To do so, you need to run dedicated marketing campaigns leveraging this free space. Thankfully, Xink makes it easy to create, implement, and measure campaigns. Using the space beneath your employees’ email signatures, you can drive quality traffic to your website, promote new products, feature new content, or even drive foot traffic to your trade show booth –all with email signature campaigns.
Xink has everything you need under one roof in order to make the most of your employees’ email signatures. If you don’t believe us, implement an email signature marketing campaign today and see for yourself. How? Simple, sign up for a free trial offer.
If you have questions or would like to try Xink for your business, get in touch today!