As a business owner, project manager, or industry professional, you probably feel confined when it comes to what you include in your email signature. In fact, it’s become commonplace for all email signatures to follow something of the same formula: name, email address, website address, and perhaps a phone number of LinkedIn address. And that’s fine. There’s nothing inherently wrong with that. But we’re here to tell you that it’s okay to have a bit of fun with your email signature. Your Google email signature doesn’t have to be boring!
In fact, including some personality in your email signature can help your business – or you, as an individual – stand out in a crowded marketplace. Think of the amount of email messages that you receive on a daily basis. Now think of how many of those leave a lasting impression on you. The number isn’t very large, is it? And that’s because the messages within are often forgettable and inconsequential. If you want people to remember you or your business, your email signature should reflect your personality.
Of course, your first thought is probably, “But my email provider doesn’t really allow me to have fun with my signatures.” We’re here to tell you that this doesn’t have to be the case. And yes, this is true even with Gmail email signatures.
It doesn’t matter which email provider you’re using – enforcing brand consistency in your signature is not only possible, it should be your first goal. You can and should include images, links, company logos, and various other forms of media. The notion that Gmail email signatures have to be plain text is an outdated one. And we know, because at Xink, we routinely publish Gmail email signatures that include all of the things we’ve described above.
Now let’s have some fun.
It may seem like we’re beating a dead horse, because we bring up this subject a lot, but it bears repeating: you can and should include images in your email signature! Now, you may not want to make your entire signature an image; your basic contact information should probably remain basic text, if only because it allows recipients to copy and paste it should they want. But images can liven up your signature, provide it with some visual interest, and allow you to include a marketing initiative.
Images can be used to draw a reader into a Blog article, highlight an upcoming event or Webinar, or be used to showcase a product or promotion. What you use your image for isn’t as important as using an image. Without an image, your signature – regardless of how useful the information within it may be – will simply look like every other email signature. Which means it will be ignored.
If you want your Gmail email signatures to stand out from the crowd, make them visual. You may be surprised at the response you get.
Your signature is the last thing that your reader will come across when he or she reads your email. If your signature simply restates your name, title, and email address, you give your reader nothing to do. Don’t make that mistake. Your Gmail email signatures should be treated as calls-to-action. Include links in your signature that direct readers to Blog articles, promotions, events, products, or videos. In other words, treat links as you would images (in fact, your images should also include links).
By including links in your signature, you can keep your reader engaged with your brand. Not only are there immediate benefits to this – your reader may find a Blog article interesting or a product offer impossible to resist – but there can be long-term benefits as well. By keeping individuals engaged with your brand, you can form a long-term relationship. Brand recognition and brand loyalty don’t happen overnight; quite the opposite, it takes continuous effort. Links to relevant content and offers can help you achieve this goal.
Of course, when discussing the promotion of your brand, it should be obvious that including your logo in all Gmail email signatures (or any email signature, for that matter) is a must. Branding requires the ongoing promotion of your brand through constant and repeat exposure to such elements as logo, typography, font, color palette, and slogans. By including your logo in your signature, you ensure that it is seen by dozens, if not hundreds, of people every single day. Remember, your signature is valuable real estate. Take advantage of this by including your corporate logo.
Including your company logo in your employees’ Gmail email signatures is a step in the right direction, but you may want to consider other initiatives as well. Consider including your business slogan or mission statement. Consider having your designers design an email signature that makes heavy use of your corporate colors. And of course, consider including links within these visual elements that direct users to relevant content.
Consider also that the logos within your signature don’t have to belong exclusively to your company. If you want to include links to Twitter, YouTube, Facebook, LinkedIn, or any other social platform, link to these respective sites via the platform’s logo, rather than a text link. It adds a nice bit of visual flair to your signature and indicates that you’re tech-savvy and of the 21st century!
Make them pretty! Make them interesting! Make them work for you! Treat your Gmail email signatures as mini digital billboards. It’s real estate that you can use to promote a message, brand, or product. How do you want to use that space? Xink allows you to create and distribute customized email signatures quickly and easily, and in the process, maintain brand consistency across an entire organization. Don’t send a boring email signature ever again!