In this week’s signature for email myth-busting article series, we discuss the dreaded spam folder – that bottomless pit of unwanted, unused, and downright dangerous email messages! Is it really true that images in your email signature will send them straight to the spam folder? At least many people think that if you include any type of image in an email signature, you’ve just booked your email message a first-class ticket to the trash can. What do you think? You may be surprised to find out the truth! Let’s bust the spam folder myth.
Verdict: ABSOLUTELY NOT.
First, go to our former myths posts #1 Are email signature images dangerous? and #2 Should I worry about logo attachments? to understand what happens when people create email signatures themselves. Then return to this myth buster.
The main reasons that email signatures end up in spam folders have already been described. Email signatures must be properly coded and properly made in order for them to pass muster.
So how come even properly formatted and properly generated email signatures can end up as spam anyway? Well… basically because of unauthorized or illegal activities on your part. Follow these basic principles, and you can help ensure your email messages get through and avoid email signature spam:
If you haven’t figured it out by now, let us reiterate. You can and should include images in your email signatures. And you should make sure that your employees are doing the same thing by making use of effective email signature management like Xink. If done properly, your company’s email messages will not go to the spam folder!
Give this one a read! Why is my email filtered as spam?
There are still more myths regarding email signatures to come! As you can see, the disinformation about email signatures, formatting, use of imaging, and best practices seems to have no end. Stay tuned for more myth-busting!
Also see our previous myth-busting posts: