Xink’s email signature marketing platform gives you limitless ways of how to use the email signature space as an engaging marketing channel. Inspire your audience with news about your company. Showcase your latest awards. Invite your clients to review your company. Or bring attention to your expert blog posts. The floor is yours.
It is always a good idea to plan ahead. Consider to change your email signature campaigns at set times (for instance every month or quarterly) so your brand message is aligned on all platforms. This can be a very cost-effective and easy way to showcase your company and increase conversion rates.
Let your email signatures convey both your brand (your logo, pay-off, images etc) and your campaign message. This way you ensure consistent and professional impressions with every email, also on mobile platforms.
Care to get an example? Let’s take a look at how one of our Australian clients, PACK & SEND, works with email signature marketing.
In 2017 PACK & SEND started to work strategically on aligning their email signatures with their overall marketing plan. Each quarter the content of the employee email signatures across the company changes to fit the overall marketing campaigns and messaging of the company.
Tim Robinson, Digital Communications Manager at PACK & SEND, explained:
[customer_note]“Just before the next quarter starts we load new content in to Xink in time for the next campaign to launch and then all of our franchisees will see that when they open their emails. It’s very easy, and we don’t have to send out a bulletin or memo to update them, it just happens in the background. This availability is really positive and saves a lot of time for us.”[/customer_note]
An example of very tangible content to put in your email signature campaigns is a link to give an online review of your company. It is a quick and easy way to get feedback from your email recipients. And it can boost your online reviews significantly.
[customer_note]“As a customer-facing organization reviews are very important for us and they are very prominently placed on our website. We have experienced a 30% increase in reviews in the first six months we’ve used Xink and we’re very pleased with this result,” said Tim Robinson.[/customer_note]
It’s easy to get started with using your company email signatures as a new marketing channel. The Xink platform is designed to integrate with Office 365, G Suite and other platforms. Get a free 14 day trial today, or contact us if you have questions.