Hubpspot (one our favorite follows for great content marketing and growth strategies) and Eventbrite recently published an ebook, The State of Event Marketing, which includes data from a survey from over 500 marketers. It’s a quick overview on what marketers are doing, and what they wish they could do better, when it comes to event marketing, something we all have to manage at some point or another.
When it comes to promoting events, there was some interesting data returned from the survey.
Respondents listed social (61%) and email (58%) as their most cost effective way of promoting events. We all know that event marketing is a tough nut to crack – they’re often specific to regions, sales teams, and of course, time bands (which means you need to remember to turn the off!).
While not explicitly stated in the report, my educated guess it that majority of the respondents who chose email were talking specifically about mass (one:many) email marketing. Without a doubt, this definitely a cost-effective way to target and reach your prospects for industry and regional events.
However, we shouldn’t over look the email signature as a great way to amplify your event. Why?
Well, here’s a few reasons why Xink is really helpful when it comes to getting the word out when it comes to promoting your trade show, event or industry conference:
Trade show marketing isn’t easy, and up until now, it was incredibly hard to measure. Thankfully for Xink, that’s changed.
You can find the Hubspot/Eventbrite eBook here: http://offers.hubspot.com/the-state-of-event-marketing