A happy holidays email signature is an excellent opportunity for your company to market itself and its products. It can increase your brand consistency, promote your latest content, and can widen your social media reach if used well. It can also increase the ROI of your crucial marketing campaigns. Post written by guest blogger Daniela McVicker.
Use Seasonal Email Signatures to Inform, Showcase and Announce
Have you ever heard of a ‘happy holidays’ email signature? Do you want to inform your customers of when you are going to be open over Easter? Showcase any holiday promotion? Or announce some festive news? Then, creating an email signature wishing recipients happy holidays is a great way to do this.
The everyday emails sent by employees are transactional emails that have a more engaged audience simply because, unlike mass marketing emails, they are one-to-one communications. This means that every email sent will be addressed to individuals rather than an extensive list. Through the email signature, you can tailor the message around your latest marketing campaign or social media post.
Email signatures are an essential marketing tool during the holidays, so we’ve compiled some top tips on how to create an elegant holiday season email signature for your business.
Be Relevant to the Holiday
Ensure your email signature design suits the holiday it serves to celebrate. If you are making a Christmas holiday email signature, you might probably use red and green colors in your design. However, you don’t have to design your email signature like all the others. If you are creative, you can use burgundy. It is more elegant and exquisite while still being theme compliant.
You can also make use of graphical elements that bring the holiday to mind. The use of animated holiday email signatures creates a sense of memorability as it is more eye-catching and engaging. Ornaments and gifts with Santa and reindeers flying will take it up a notch and increase your chances of a unique email signature. Sometimes, a minor detail may be enough to make it amazing.
Ensure it Is Suitable for All Devices
Your email signature may be excellent, but maybe your design doesn’t look very well on mobile phones. Ensure that you make the signature in all sizes and shapes. Before deploying it, test it on all devices and platforms to ensure the email signature template works on mobile devices and computers alike.
Link to Your Social Media Accounts
Write a piece of seasonal social media content that is featured in your holiday email signatures, such as a Tweet or blog article. Using email signature campaigns can work as an external channel to drive traffic to your websites and social media accounts with clickable content. Hence, you get more followers on social media and showcase company news and won awards.
Be sure to include links to your most recent & relevant content. Being that social media is comprised of people with diverse backgrounds and beliefs, you are advised to create cross-cultural holiday email signatures. Using “Kind Regards” instead of only “Regards” ensures that you include people from the UK and the US. Normally, using “Regards” sounds harsh in the UK. You can do prior research on your target audience to determine the template, greetings, and phrases that you should or shouldn’t use.
Promotional Display Banners
Every email that your company sends out every day is an opportunity to share a bit about the company. With the holiday season marketing campaigns in the email signature, you have an excellent 1:1 channel between the employee and the email receiver. Update any marketing promotional banners with seasonal offers on your products and services.
When the holiday is over, and your promos have finished, make sure that you are no longer using the same banners. For example, when Halloween is over, you might want to start creating a Thanksgiving banner. Make use of online tools and the best writing services while creating email signatures.
Revise and Update!
Revisit and revise the holiday email signature over the season. Just because the design works for one day, doesn’t mean it will throughout the whole season. Doing this will create seasonal email signatures. Always look to make improvements by keeping up with changes in your company.
You have to update your email signature over Christmas and New Year as they celebrate different events. Be sure to include holiday greetings in the email signature and wish the email receivers good tidings during the holiday. And of course, don’t forget to remove the holiday attributes from your email signature once the party ‘is over’.
The above tips are sufficient to create a fantastic happy holidays email signature to market your company and also inform your customers of seasonal offers. Just ensure that your email signature is relevant, timely, and unique for the best impact.
This blog post was written by guest blogger Daniela McVicker, based in San Francisco, California. Daniela is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting and ghostwriting services.
Are you looking for more inspiration on marketing content in email signatures? Then take a look at this series on different ways to create engaging content in signatures. Or head to these posts on seasonal email signatures from 2018 and 2017.