Gmail has over 500 million users, with Google Apps used by over 5 million businesses. In fact, Gmail has arguable become the Goliath of email servers, with upwards of 1 billion Gmail app downloads, paired with a 99.978% increase in Gmail usage time since 2013. In 2015, Google Apps tops the charts as one of the second most used apps on a smart phone.
And yet, even though the Gmail app gets 64.4 million unique visitors per month, most Google Apps users still haven’t set up a Google Apps email signature. While Google Apps for Work and Office and robust and efficient systems, most users fail to maximize their visibility through this platform. For the 5 million businesses using Google Apps, this means daily communications are sent out without an email signature, turning professional correspondence into just another email.
Having an email signature lends weight and credibility to every email you send out. A Google Apps email signature acts as a digital letterhead. You’re no longer just shooting out yet another email into a blinding flurry of emails; you’re thinking differently. In light of the fact that over 100 billion emails are sent out every day, and that the average business received 105 emails each day, it’s important to ensure that your email stands out from the crowd.
Employing a Google Apps email signature means that your email is delivered with professionalism. It also means that you’re making it easier for others to do business with you. When a signature includes key pieces of information, such as an address and phone number, it becomes easier for others to follow up with you through more direct communication channels. It’s a considerate business practice that shows your thinking about the details and getting people what they need, versus making them hunt for necessary information.
Your Google Apps email signature doesn’t have to be complicated – but it does need to be thoughtful. Ensure that key pieces of communication are included, such as:
Keep a consistent font (san serif fonts are more modern and preferred over serif), and play with text sizing to help your name, title and organization name stand out. You can use a smaller font size to share the additional details like address, numbers and an email address. It’s courteous to share your email address again so that it’s easy for those you’re doing business with to pull that address rather than dig through “sent from” fields in your emails.
Another hack includes incorporating brand colors into the text, pairing black for grey with key colors in your brand element. However, if your brand uses hard to read colors like yellow or pastels, then just opt for a font color a few shades darker to help lend weight and make the text readable.
As for a color palette, it’s preferable to keep your color palette simple. Choose a basic white background so that you’re remaining professional and not distracting away from your Google Apps email signature. Sticking with a white background also helps draw attention to your branded email, allowing readers to quickly spot your logo and associate your brand with each professional piece of email.
It’s rather simple to set up your Gmail App signature through Google Apps. The HTML signature editor in Gmail allows you to customize your signature and switch on that same signature in all mobile communications. However, it only goes so far in allowing you to brand your email signature since Google Apps email signatures don’t allow for the addition of any images. This means your brand logo simply can’t be added on, making it impossible for Google Apps to accommodate branding priorities.
The drawback of an increasingly efficient economy driven by one of the most powerful communication tools is that the brand doesn’t always travel with you. Whether you’re using Google Apps for mobile or desktop, each email goes out stripped of its brand potential. Organizations that have realized the value secured through powerful branding are turning to a third party tool that compliments Google Apps.
The Xink browser-based user interface makes it easy to create a branded email signatures and push that out across all users in your organization. Better still, it allows you to continue to evolve beyond just a branded email. Xink activates each email to act as a branded marketing piece that further fuels the life and reach of any marketing campaign by adding banner graphics at the foot of your Google Apps email signature. You can choose to focus on a singular campaign or favor a segmented approach that allows you to further customize email signatures per target demographic.
Having a third party email signature tool brings email in to the 21st century. It progresses email-based bullet communications by integrating it as another tier of your marketing channels. Email is now a holistic extension of your organization that has a dual purpose in representing your brand and driving your message.