Mobile First? Or Should it Be “Mobile Also” for your Email Signatures?

Mobile First – or Maybe Not? When it comes to marketing and outreach in today’s digital world, more and more, the motto seems to be “mobile first.” We get it. There are billions of handheld devices around the world, from smartphones to tablets, and increasingly, people are using these devices not just for personal reasons, […]

Published: 9/7/2015 by Jesper Frier

Mobile First – or Maybe Not?

When it comes to marketing and outreach in today’s digital world, more and more, the motto seems to be “mobile first.” We get it. There are billions of handheld devices around the world, from smartphones to tablets, and increasingly, people are using these devices not just for personal reasons, but business reasons as well. So it stands to reason, if the way of the future is mobile, then it only makes sense to adopt a mobile first strategy.

Or does it?

At Xink, we take a slightly different approach. We figure, why not adopt a “mobile also” policy instead? You give up nothing in terms of being able to market to individuals on smartphones and tablets, yet can ensure that your desktop clients – of which there will be many, we assure you – are still having their needs met. But how can you know which device to favor? Desktop and mobile provide entirely different user experiences, and knowing which device to target can greatly help with your email signature designs and campaigns. The solution? Our Email Client Statistics.

Know Who is Opening Your Emails – And How

You should only adopt a mobile first strategy if the majority of your users are opening your company’s emails from mobile devices. But it’s dangerous to simply make the assumption that this is the case. Yes, smartphones and tablets are becoming more popular with each passing day, but it would be naïve to pretend that people no longer sit in front of computers all day while at work. Put simply, most people still work the old-fashioned way – by going into the office.

Our Email Client Statistics provides the data that you need to make informed decisions regarding your email marketing strategy. In provides data on a wide range of criteria, including the most popular email applications used by your recipients, most popular operating systems, and the degree to which your users are relying on mobile or desktop platforms. Best of all, this data is presented in a clear, easy-to-understand format so that you can quickly dive into the numbers and make decisions. Other data provided by our Email Client Statistics includes:

  • Openings
  • Click-through rate
  • Types of user devices (mobile or desktop)
  • Types of user email providers (Outlook, Apple Mail, Gmail, etc.)

email-client-statistics

 

Perhaps the data will tell you that your company should be adopting a mobile first policy. If you find that the majority of your email recipients are opening and reading your email messages on their smartphones and tablets, this should inform your email signature design and marketing campaigns. But what if that’s not the case? What if the majority of your recipients are still using Windows on their PCs? Wouldn’t you rather know for sure?

Why Choose One When You Can Have Both?

The key takeaway from this article should be that a mobile first strategy isn’t right in every scenario. We love our smartphones as much as you do, but we still believe that a mobile “also” strategy can yield the same benefits as a mobile first approach – without any of the downsides. If you are using Xink for email signature management, give our Email Client Statistics a try. We think you’ll find it to be incredibly insightful!