Xink Brand or Xink Campaign – Which One Do I Choose?

Xink is an email signature platform. But what does that really mean and what are the possibilities and opportunities this gives you? Get the full overview of our two email signature options: Xink Brand or Xink Campaign. This will help you decide which option is the best fit for your company’s needs.   Email Signature […]

Published: 01-04-2019 by Eric Kotchi

Xink is an email signature platform. But what does that really mean and what are the possibilities and opportunities this gives you? Get the full overview of our two email signature options: Xink Brand or Xink Campaign. This will help you decide which option is the best fit for your company’s needs.

 

Email Signature Management with Xink Brand or Xink Campaign

An email signature can roughly be considered as a space where you have the chance to present your brand in the best possible way. This includes your company logo, contact information and links to social media. On top of that, your email signature is a marketing space just sitting there waiting for you to grab it and use it for marketing purposes in your everyday email.

Xink gives you two options for email signature management: Xink Brand, which gives you full brand control over your company email signatures, and Xink Campaign, that gives you all the brand benefits plus marketing campaign possibilities.

 

The Benefits of Xink Brand

So what are the brand benefits of Xink? In all simplicity, it is everything around ensuring your brand in your email communications.

These are the main benefits of Xink Brand:

  • Your email signatures are controlled centrally
  • Design your email signatures via our powerful online editor
  • Add company logos and social media icons
  • Merge in data from your employee directory such as Google Directory, Active Directory or Office 365
  • Manage different email signature for groups, units, departments by rules and segments
  • Fully supports all common email solutions and works with most mobiles on the market
  • Comprehensive API available for integration into your own systems
  • We offer you everything you need to ensure your brand in all emails in a secure and safe GDPR compliant cloud solution.

 

Xink Campaign – For Targeted Marketing in Email Signatures

What is an email signature campaign or email signature marketing, if we use another term? Simply put, it is all the information you add below your email signature (or above if you wish). It is marketing information, email banners or advertisements you want your recipients to see.

Email signature campaigns are a great way to engage with your recipients. Always include a call-to-action in the campaign to get clicks to your website, your blog, specific campaigns, surveys, social media pages etc.

Here is an example of a marketing message where you want the recipient to take action:

Take action email signature

Here is an example of an email signature campaign to get recipients to leave a review by clicking on the survey link:

Campaign email signature

Learn more about email signature marketing in this ebook!

The built-in analytics tool in the Xink platform gives you the all the statistics, click information, geolocation on clicks and even the possibility to promote the users creating the most traffic to your company website or web campaign page.

Take a closer look at email signature analytics in our ebook!

 

Get More Out of Your Signatures with Xink Campaign

Xink Campaign is a great choice if you want to get even more out of your email signatures than overall brand control across devices. With Xink Campaign you get:

  • EVERYTHING from Xink Brand
  • Built-in analytics tool
  • Link tracking and click analysis for better optimization of your marketing efforts
  • Promotion of the employees providing most clicks and hence generating the most traffic
  • Geo information on where users click so you can target your campaigns according to their location
  • Extremely flexible distribution mechanism – target your recipients with specific and relevant campaigns
  • See who is your top email senders and traffic generators
  • See email client statistics and recipient platform analysis

 

Here are a few screenshots from Xink Campaign:

Xink platform campaign click through

Real-time statistics of campaigns, click-throughs, click-through rate and views.

 

Xink platform OS

Get information about your recipients’ preferred OS.

Xink platform email client

Find out how recipients open your emails and on which device.

 

More Information about Xink Brand or Xink Campaign

We provide a full overview of our transparent pricing of Xink Brand or Xink Campaign – no surprises and you only pay for the number of users. Check our online comparison chart and pricing.

So if you are already a Xink Brand user, why not try the benefits of Xink Campaign too? It will help you get even more out of your everyday emails. Contact your Xink account manager today or write to us!