Promote Black Week in the Email Signature

It’s Black Week and the holiday season has now officially been kickstarted! It’s a busy time of year for many marketers. Emails are still one of the preferred marketing channels both among customers and companies. So when you send out your emails, remember to promote Black Week in the email signature, as well as the […]

Generate Qualified Leads via Your Email Signature

Generating and nurturing leads is the lifeblood of any business. It’s top of mind for everyone, and all team members are always looking for ways to generate and convert more leads. Here’s things to think about when looking to generate quality leads via your email signature block.

How Non Profits Can Increase Marketing Reach

Non profit organizations are often on the lookout for marketing tactics that can increase their reach in a cost-effective manner. One of our customers, Canadian Red Cross, uses Xink every day to help them drive awareness, support and most important, donations.

Email Marketing Strategy You Might Be Forgetting

When companies use email marketing, they usually focus on sending out blast or mass emails to everyone who has signed up for their email list. Many businesses, however, overlook the 1:1 effective email marketing strategy. One of the best practices in email marketing, the 1:1 format focuses on building a Rolodex of personal connections for […]