Email is a marketing workhorse, there’s no doubt about that. However, the deliverability rates for mass email blasts is on the decline. For many marketing teams looking for new ways to ensure their messages are reaching prospects, the email signature block is being used to deliver those important marketing messages.
Email is one of the few marketing channels that has been around practically since the inception of the internet because it continues to adapt at a rapid pace. The people who run effective email campaigns do so, in large part, because they understand these fundamental changes and can give their readers what they want. We looked at 19 tools that we felt are game changers for email marketing.
89 Billion Business emails! Seriously? So according to a 2012 study by the Radicati Group, “Most of the world’s email traffic comes from the corporate world. In 2012, the number of businesses emails sent and received per day total 89 billion. This figure is expected to grow at an average annual rate of 13% over […]
We already know that consistently creating great content is one of the best forms of marketing. To help you internalize how great content can build brands and do so in interesting ways, we highlighted a few companies that are producing all types of content to generate results.
Untapped Marketing Channel Hiding in Plain Sight; Email Signatures! Earlier this year, the team over at Gleanster Research published a very eye-opening report regarding email communications and email marketing, titled “Unlocking the Hidden Potential in Employee Email Communications“. They took the words right out of my mouth. The report encourages companies to leverage their employee email signatures […]