THE STORY OF XINK
SHAPING EMAIL SIGNATURE MANAGEMENT
OUR MISSION IS TO UNLOCK THE TRUE POTENTIAL OF EVERYDAY EMAIL COMMUNICATIONS.
When we first started Xink almost a decade ago, corporate email signatures were nothing more than digital business cards with an employee’s contact details. That made us think of how we could add new perspectives to the value of professional email signatures.
First, we set out to find a way to centrally manage email signatures across an organization. And we built a software to do just that. Then we asked ourselves if email signatures could be a channel for more than providing contact details. So we added the opportunity to add segmented marketing campaigns to the daily email communications.
Xink today is a browser-based platform built on the ideas and demands given to us by our users. It entails a user-friendly dashboard that makes it quick and easy to create, manage, and upload signatures and signature campaigns. Our built-in analytics tool provides all the statistics needed to track opens, clicks, and conversions. We continue to add new integrations such as sales, support, and review tools to ensure the optimal user experience. The odds are good that we have an integration that’s right for you.
We like to think that we know everything there is to know about email signatures. But then again – what is true today may be another reality in the morning. That’s what drives us. How about you?
FOUNDING
Xink was founded in 2009 under the name eMailSignature. In 2014, we rebranded as Xink and have been moving forward ever since.
The company was founded by Bjarne Mess, a Danish mathematician and actuary who turned entrepreneur in the 90s; and Jesper Frier, a highly experienced former CIO and management professional within IT.
As one of the most established and experienced companies in the industry, we have played a key role in shaping the idea of a centralized management platform for company email signatures. We might not have seen it all, but we sure have seen a lot!
It’s a point we’re particularly proud of.
"The thought of centrally managing email signatures was very new when I first started playing with the idea, as early as the mid 90s, in the pre-cloud era. In fact, no one had given company email signatures and the opportunities that lie within much thought. The breakthrough came when communications and marketing people realized that company email signatures represented an important part of a company’s brand identity." — Bjarne Mess, Founder and CEO
EARLY GROWTH
The idea of centralized email signature management quickly took pace with companies around the world. With more and more email communication, the need to ensure consistency and professional branding across all devices and email programs also grew.
After some years Xink introduced marketing in the email signature, named Xink Campaign, as part of the now cloud-based platform. Marketers and demand generation professionals use the email signature space to drive traffic and leads and to brand their company.
FUTURE
Our technical capabilities are a very important part of our success. The original algorithm was developed by our CEO, Bjarne Mess (isn’t that cool?), and we also have a U.S. patented image technology for emails!
To us, it is vital that we continue to provide a strong platform to accommodate all users, no matter their preferred tools and platforms for IT, Sales or Marketing. You won’t find that too often in this field. Simple as that.
Bjarne Mess Founder and CEO
Jesper Frier VP of Sales, EMEA and APAC
Eric Kotchi VP of Sales, North America