The email signature is an often-overlooked asset in corporate marketing, and considering the amount of 1:1 emails sent every day, this is a massive opportunity to brand-build and create conversion opportunities.
Do your company email signatures (still!) only include employee contact details and a logo? Then perhaps it’s time to start exploring the marketing opportunities of email signatures! But what is email signature marketing exactly? Basically, it is a marketing campaign, or “banner” if you will, that you add to the email signature below the contact details. […]